Is it possible to bottle the essence of a perfect seaside day, the kind where sun-drenched memories are made, and then sell it? How to Live, a boutique with its roots firmly planted in the sand of Beach Haven, New Jersey, has spent decades proving that it can, and does.
Located at 7 S Bay Ave and 100 N Bay Ave, the very heart of Beach Haven, it’s not just a store; it’s a portal. A portal to a life where coastal elegance meets a laid-back philosophy, where the treasures of the sea are celebrated, and the simple joy of discovery is always within reach. With a charm that’s immediately apparent, How to Live beckons passersby with its promises of unique finds and a design sensibility that speaks volumes about its commitment to its craft.
The store, with its origins tracing back to 1992, isn’t merely a purveyor of goods; it's a curator of dreams. It’s a place where the discerning eye can find everything from art to jewelry, and clothing to home décor. The atmosphere is a carefully crafted blend of beachy shabby chic, a style that speaks volumes about its philosophy. The owners, perhaps, understand that the true wealth lies not in possessions but in the experiences they represent.
The magic of How to Live extends beyond its physical locations. Its social media presence, particularly on Instagram, showcases the brand's vibrant personality. The store's involvement in local events, such as holiday markets and sing-alongs, reinforces its commitment to community and its role as a cornerstone of the Beach Haven experience. This level of engagement isn’t just marketing; it's a reflection of the brand's ethos – a genuine connection to the people and place it serves.
The ambiance of How to Live is something special, a certain je ne sais quoi. One visit, and the blend of rustic and refined will immediately give you a sense of the soul of the store, it's almost like you can feel the ocean breeze. Distressed finishes, salvaged architectural elements, and a palette inspired by the sea all contribute to a sense of relaxed sophistication. It's a place where you can effortlessly envision yourself living, embracing the beauty of the present moment.
The influence of How to Live is also undeniable. Other businesses in Beach Haven, like Indian Summer and Bikini Headquarters, further contribute to the area's distinctive shopping scene. But the fact remains that How to Live is the standard. In addition to this, the general area of Beach Haven is known for its arts and culture scene, as well as moderate winters, adding to its appeal. Beach Haven West, in the same region, provides an accessible beach with fishing spots and outdoor activities.
The success of How to Live is a testament to the enduring appeal of the beach lifestyle and the power of a carefully crafted brand. In a world of mass-produced goods and fleeting trends, this shop stands as a beacon of authenticity, a reminder that some of the best things in life – and in shopping – are found in the simplest pleasures. The enduring appeal of its unique offerings and its embodiment of the perfect seaside lifestyle have cemented its place as a beloved institution.
The following table provides a summary of the information on How to Live, providing some extra data regarding the company:
| Attribute | Details |
|---|---|
| Name | How to Live |
| Type | Boutique, Gift Shop |
| Location | Beach Haven, NJ (7 S Bay Ave & 100 N Bay Ave) |
| Founded | 1992 |
| Specialty | Home décor, jewelry, clothing, original finds |
| Style | Beachy Shabby Chic |
| Philosophy | Selling an idea or a philosophy of living well |
| Social Media Presence | Active on Facebook and Instagram |
| Community Involvement | Participates in local events (e.g., Holiday Market) |
| Other Locations | 8 N Long Beach Blvd, Surf |
| Related Businesses | Indian Summer, Bikini Headquarters |
| Reference Website | HOW TO LIVE - Facebook |
